Event planners know exactly how much detail goes into planning a conference or tradeshow. Choosing the right promotional products can be critical to the success of your event. Not only is swag great for self promotion it is also useful to the guests and in many cases kept for a long time. According to a study by The Advertising Specialty Institute, most people keep promotional products for an average of 8 months. (Tip: Event sponsors may foot the bill for promo products in exchange for their logo on one side of the product.)
Here are a few items that we think are must haves when planning an event:
- Lanyards and Badges – These may be the single most important items for your conference. Attendees will need badges when checking in and will require lanyards to display them. They will also use their badges for introductions and networking. Here are a few product ideas for lanyards. (Tip: For badges, always have the first name be the largest so people can easily read it from across the room.)
- Notepads and Pens – We live in the age of everything digital, so why would you still need a pen and pad? There are several good reasons for traditional note taking. When you write something down you’re more likely to remember it. Also, electronics can affect your ability to focus on what’s going on around you. Being on a computer or phone takes your attention away from the speaker or meeting and can cause a major distraction. Check out these classic notepad and pen options and stay focused and on task during your seminars and meetings.
- Tech travel items – Did you know that electronic accessories and gadgets are one the largest product categories on Amazon? People love their tech and enjoy using accessories that are useful. Items like Earbuds in a case and wireless charging pads are always a hit with attendees and can be a great way to keep your brand top of mind for months after your event.
- Custom Tote Bags – Whether it’s a conference or trade show there’s never a shortage of “goodies” to be handed out. Make sure that you stock up on large tote bags for your guests. Totes are another useful item that have a long “promotional life” and are usually kept for months after the event. They are commonly used for grocery shopping and are an excellent alternative green product that helps to reduce the use of plastic bags.
Putting together an event like a conference or tradeshow is a demanding task. Awards4U has the experience and expertise to help make purchasing promo products easy and we would love the opportunity to assist you with choosing the best options for your next event. We also offer signage, apparel, and recognition products to complete your event needs. Give us a call at 850-878-7187 or email us at promo@awards4u.com if you would like a place an order or just need a few ideas and suggestions.
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