Our History

In 1987, after spending over a decade in the industry, Sam Varn took a leap of faith and purchased what was then known as Tallahassee Engraving and Awards. With just two employees and a passion for excellence, Sam built Awards4U on the foundation of high-quality products and meaningful recognition. His vision was simple yet powerful: help people express appreciation through unique and expertly crafted awards.

Over the next several decades, that vision became reality. Awards4U grew steadily, rebranded, embraced new technology, and weathered challenges with resilience and heart. Today, we’re proud to be a thriving business employing nearly 40 team members and serving customers across the country.

Our Future

With Sam Varn’s retirement after 38 incredible years, a new chapter begins—led by his son, Justin Varn. Having grown up in the business, Justin carries a deep understanding of Awards4U’s mission and values. From childhood visits to the shop to working his way through the ranks, he has lived every facet of the company’s journey.

Now at the helm, Justin is focused on honoring the legacy of his father while steering the business into the future. His vision is rooted in the same principles that made Awards4U a success: exceptional service, meaningful recognition, and a passion for celebrating people. 

Our Purpose

To provide products that help people feel good about their accomplishments.

Our Vision

We envision a society where recognition helps individuals, businesses, institutions, and organizations reach their full potential. We create unique items that fortify their recognition practices and encourage programs that promote motivation, cooperation, and positivity.

Our Mission

We believe that everyone is worthy of being recognized. From schoolteachers to star third-basemen to the world’s greatest dad – everyone deserves to be appreciated. As a leading provider of recognition products of every stripe, we strive to spread the spirit of appreciation by promoting efforts that better all aspects of our lives.

Our Values

Fun: We incorporate elements of fun to create exceptional experiences.
Uniqueness: We encourage the fostering of goodwill and appreciate individual contributions.
Quality: We consistently exceed customer expectations and provide the highest quality products.
Innovation: We believe in the power of innovation and constant improvement.
Integrity: We promote open and honest relationships. We value honesty and transparency and uphold respectful communication.
Community: The merit of the successes of individuals is nothing without the contributions of their community. We believe in substantial community involvement.
Collaboration: We greatly emphasize a collaborative team and family culture.
Growth: The recognition and celebration of success is paramount. The pursuit of growth and learning opportunities is essential to life’s successes.